RICHARD LINDESAY
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The Cruelty of the Physical Amazon Store

7/12/2013

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Last night I was wandering around town and came across a rather odd store.  The store had things for sale that were works of literature, but rather than the usual screen based reading such as on the iPad or your favourite Android based device, the reading material were in some strange formation using offcuts of trees. 

Each of them had two thick tree offcuts, with lots of much thinner tree offcuts between them.  Holding it all together was something that seemed a bit like a human spine, which for the sake of this conversation I'll refer to it as an "tree offcut spine", which held the thick and thin tree offcuts together as a spine does for the inside bits of a human.

Upon closer investigation, I was shocked to notice that rather than each configuration of tree offcuts having access to any literature, each one had inscribed only one single piece.  Also each of the tree offcuts cost more than the equivalent literature would cost on a normal literature reading device, which I assumed was because of the ludicrous amount of resources and effort that would no doubt have had to take place for production and distribution.

I concluded that this whole thing was someone playing a sick joke by basically providing a substandard copy of the online literature provider Amazon, and in doing so using enough tree offcuts so as to have a massively harmful effect on the rainforests, such as the one also called Amazon.

Richard Lindesay


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